Viceroy Bali Earns Global Sustainable Tourism Certification

Viceroy Bali has achieved a significant milestone by earning certification from the Global Sustainable Tourism Council (GSTC), establishing itself as one of the first properties in Ubud to meet this internationally recognised standard. This achievement underscores the resort's deep commitment to balancing luxury hospitality with genuine environmental stewardship and cultural respect.

The GSTC certification recognises excellence across four critical sustainability pillars: Sustainable Management, Socioeconomic Benefits, Cultural Heritage Preservation, and Environmental Responsibility. These standards provide a global framework that measures how tourism businesses integrate sustainability into their core operations and community relationships. For Viceroy Bali, earning this certification validates years of deliberate efforts to operate responsibly within one of Bali's most culturally significant areas.

Over more than twenty years, Viceroy Bali has built its reputation on delivering world-class guest experiences without compromising the natural landscapes and cultural traditions that define Ubud. The resort's approach to sustainability extends far beyond standard environmental practices. It encompasses meaningful partnerships with surrounding communities, active support for Balinese cultural preservation, measurable reductions in operational waste and resource consumption, and transparent business practices that benefit both employees and local stakeholders.

Achieving this certification required coordination across the entire resort organisation. From housekeeping and food sourcing decisions to architectural planning and community outreach programs, sustainability considerations influence daily operations at every level. The resort's latest Sustainability Report documents specific achievements, quantifiable environmental improvements, and ongoing commitments that demonstrate measurable positive impact.

General Manager Patrick Farrell emphasised that this certification represents momentum rather than completion. He noted that sustainable practices are embedded in fundamental decisions made every day, whether managing resort operations, supporting local communities, or protecting the natural environment that makes Ubud exceptional. This perspective positions the resort's sustainability journey as continuous improvement rather than a fixed achievement.

For visitors choosing where to stay in Ubud, Viceroy Bali's GSTC certification offers assurance that their travel dollars support genuinely responsible hospitality practices. The designation matters not only for environmental metrics but also for demonstrating respect for Balinese culture and meaningful investment in local communities. As sustainable tourism becomes increasingly important to conscious travellers, Viceroy Bali's achievement sets a benchmark for the wider Bali hospitality industry to follow.